From Auditor to Sustainability Practitioner: The AA1000 Pathway
Campaign and webinar pack for the DQS Academy AA1000 Sustainability Practitioner programme: an introductory webinar plus an alumni campaign to the 317 IMS Internal and Lead Auditor alumni. The aim is to establish interest, qualify individual and corporate needs, and convert to enrolments. Presenter: Francois Labuschagne, CEO, DQS Africa [PRESENTER - TO CONFIRM]; technical: Lucinda Kuys, DQS South Africa [CO-PRESENTER AND TITLE - TO CONFIRM].
Status: draft. Nothing has been sent or published. Anything in [YELLOW BRACKETS] must be filled in or checked first. Prices are as published on DQS Academy Online on 22 Oct 2026, and no stats, testimonials, dates, prices or URLs have been invented.
Campaign flow
Alumni email (express interest · programme info · webinar) + LinkedIn → registration page → thank-you page → reminders → live webinar (45 min) → programme page → sales follow-up and HubSpot tracking.
Run sheet (45 minutes)
| Stage | Slides | Time |
|---|---|---|
| Open: welcome, who it's for, agenda | 1–4 | 0:00–0:04 |
| Why now (SA + exporters) | 5–7 | 0:04–0:09 |
| AA1000 explained + progression (Lucinda) | 8–12 | 0:09–0:19 |
| What's changing in v3 (draft) | 13–15 | 0:19–0:25 |
| The pathway and modules | 16–20 | 0:25–0:31 |
| Investment, organisations, next step | 21–23 | 0:31–0:35 |
| Live Q&A (links stay visible) | 24 | 0:35–0:45 |
Research brief
Top findings
- Real prices are published: Module A R9,600, Module B R10,800, Module C R12,000 (VAT status not shown). A + B gives AccountAbility's Sustainability Practitioner level; A + B + C gives ACSAP.
- Entry is easy: Module A needs no prior AA1000 knowledge. It is self-paced eLearning, about 8 hours per module, 1 year to complete, 2 CPD points per module, 75% pass mark. A 20-question pre-assessment is required, and a GHG module is mandatory before Module C.
- AA1000SES v3 is coming. The consultation closed on 26 June 2026 and release is planned for Q4 2026 (not yet published). AP stays at 2018 and AS at v3. AccountAbility has also launched a new CSEP credential.
- SA drivers: King V applies to financial years starting on or after 1 Jan 2026. The CIPC/dtic ARWG is drafting an ISSB adoption roadmap, with IRBA leading assurance. JSE guidance is voluntary and still the 2022 version.
- CSAP is renewed every year. From 2026 renewal needs CPD logs (8 hours for ACSAP/PCSAP), and PCSAP needs at least 5 AA1000AS engagements. That is a clear progression story for Lead Auditor alumni.
DQS module prices (as published)
| Module | Price | Source |
|---|---|---|
| Module A – AA1000 Stakeholder Engagement Practitioner Certificate | R 9,600.00 | https://dqsonline.com/product/accountability-aa1000-module-a-2/ |
| Module B – AA1000 Sustainability Practitioner Certificate | R 10,800.00 | https://dqsonline.com/product/accountability-aa1000-module-b/ |
| Module C – AA1000 Associate Certified Sustainability Assurance Practitioner Certificate (ACSAP) | R 12,000.00 | https://dqsonline.com/product/accountability-aa1000-module-c/ |
At list prices: A + B = R20,400; A + B + C = R32,400. VAT status is not shown [VAT STATUS - TO CONFIRM].
Findings and sources
| Topic | Finding | Source | Status |
|---|---|---|---|
| DQS Module A | Price R 9,600.00. 'Module A is the entry point to the AA1000 practitioner pathway. No prior AA1000 knowledge is required.' Built on AA1000AP (2018) and the AA1000 Stakeholder Engagement Standard, updated for 'AA1000SES v3 readiness'. Online, interactive; final quiz with 75% pass mark. Audience: sustainability, ESG, CSR, comms professionals and management system practitioners. | https://dqsonline.com/product/accountability-aa1000-module-a-2/ | Verified (page read 22 Oct 2026). VAT status not shown. |
| DQS Module B | Price R 10,800.00. Applies each AccountAbility Principle (Inclusivity, Materiality, Responsiveness, Impact) incl. adherence criteria, materiality assessment, and reporting frameworks (GRI, SASB, IFRS/ISSB, ISO 26000, UNGP). Prerequisite: Module A. 'Successful completion entitles learners to the Sustainability Practitioner certificate (renewable yearly).' Modules must be done in order A → B → C. Final quiz 75%. | https://dqsonline.com/product/accountability-aa1000-module-b/ | Verified. VAT status not shown. |
| DQS Module C | Price R 12,000.00. AA1000AS v3 assurance end to end (preconditions, Type 1/Type 2, High/Moderate assurance, assurance statement, licensing) plus AccountAbility's 2024 GHG assurance guidance. Prerequisite: Module B. Leads to the ACSAP credential (renewable yearly). | https://dqsonline.com/product/accountability-aa1000-module-c/ | Verified. |
| DQS programme FAQ | DQS Academy is an AA1000 Licensed Training Provider. 8 hours per module, 1 year to complete; self-paced eLearning on the DQS learning platform; each module earns 2 CPD points; multiple-choice test per module, 75% pass, up to 3 attempts; a mandatory 20-question pre-assessment before starting; instalment options ('speak to a DQS representative'); group discount for 6+ delegates (15% bundle OR 5% per module per delegate); a mandatory GHG reporting module + assessment before Module C (2025 update). Contact for guidance: Lucinda Kuys. | https://www.dqsglobal.com/en/explore/blog/advance-your-sheq-career-with-aa1000-training | Verified as published by DQS. NOTE: this blog's one-line module summaries (A = Principles, B = SES) contradict the product pages and AccountAbility (A = Stakeholder Engagement, B = Sustainability Practitioner). Pack follows the product pages. Ask Academy to fix the blog. |
| DQS AA1000 page | After completing training, participants can contact Lucinda Kuys at DQS South Africa for a complimentary 15-minute MS Teams/Zoom call about their participation. | https://www.dqsglobal.com/en/certify/aa1000-online-training | Verified. This call is described for after training, not as a sales call. |
| AccountAbility pathway | Module A = Stakeholder Engagement Certificate (AA1000AP 2018 + AA1000SES 2015); A + B = 'Sustainability Practitioner'; A + B + C = Associate CSAP (ACSAP), contributing to Practising CSAP (PCSAP) and Lead CSAP (LCSAP). | https://www.accountability.org/standards/training/aa1000-training-license | Verified. |
| CSAP credential | CSAP was first developed in 2007 by AccountAbility and IRCA. ACSAP needs all three modules (no experienced route for ACSAP or SP). PCSAP needs relevant AA1000SES experience and at least five AA1000AS engagements; an Experienced Route exists for PCSAP/LCSAP (allow 2–4 months). From 2026 annual renewal requires CPD logs: ACSAP and PCSAP 8 hours, LCSAP 16 hours. AccountAbility annual fees: SP £102, ACSAP £134, PCSAP £193, LCSAP £210. | https://www.accountability.org/standards/training/aa1000-individual-certification | Verified. Whether DQS course prices include AccountAbility's annual fees: [TO CONFIRM WITH ACADEMY]. |
| AA1000SES revision | SES v2 dates from 2015. Working Group formed 2025 (23 members + Practitioner and Assurance Review Committees). Public consultation on the v3 draft launched June 2026; AccountAbility extended it, and its LinkedIn post said it closed 26 June 2026. Planned release: Q4 2026 (earlier project page said 2027). Draft introduces 'Fourth Generation' engagement (strategic integration, co-creation, measurable impact), puts Impact at the forefront, adds digital/AI guidance and interoperability with GRI, CSRD/ESRS, IFRS S1/S2, TNFD. | https://www.3blmedia.com/news/accountability-launches-public-consultation-next-generation-aa1000-stakeholder-engagement ; https://accountability.org/insights/aa1000-stakeholder-engagement-standard-working-group-guidance ; https://www.linkedin.com/feed/update/urn:li:activity:7473740137148084224 | Verified for status at 22 Oct 2026; no final v3 publication found. [VERIFY AGAINST FINAL STANDARD] |
| CSEP | AccountAbility runs a new Certified Stakeholder Engagement Practitioner (CSEP) training; a GCC-focused virtual session is announced for 9–11 Nov 2026 that 'equips practitioners to apply AA1000SES v3'. | https://www.accountability.org/insights/accountability-to-lead-certified-stakeholder-engagement-practitioner-csep-training-focused-on-the-gcc-region | Verified announcement. Whether CSEP links to DQS's pathway: [TO CONFIRM]. |
| AA1000AS v3 GHG guidance | AccountAbility published 'Guidance on Assuring GHG Emissions with AA1000AS v3' on 15 Oct 2024, a supplement for assurance providers (not GHG accounting itself). | https://www.3blmedia.com/news/accountability-unveils-new-guidance-reviewing-and-assuring-greenhouse-gas-emissions | Verified. |
| AA1000AP / AS editions | AA1000AP is the 2018 edition (four principles incl. Impact). AA1000AS is at v3 (DQS course material dates it 2020). No public AccountAbility announcement of an AP or AS revision was found. | https://dqsonline.com/product/accountability-aa1000-module-b/ ; https://www.accountability.org/standards/training/aa1000-training-license | AP/AS revision: none found publicly [VERIFY WITH ACCOUNTABILITY]. |
| King V | Released 31 Oct 2025 by the IoDSA; supersedes King IV; effective for financial years starting on or after 1 Jan 2026 (early adoption encouraged). 13 principles (down from 17), 'apply and explain', new King V Disclosure Framework; explicit recommendations on AI and data oversight. | https://www.iodsa.co.za/page/king-v ; https://www.webberwentzel.com/News/Pages/king-v-launched-in-south-africa.aspx ; https://www.oecd.org/en/publications/oecd-corporate-governance-factbook-2025_4d9f40fc-en/south-africa_c6cfc055-en.html | Verified. |
| JSE guidance | JSE Sustainability Disclosure Guidance and Climate Change Disclosure Guidance (June 2022) are voluntary. After a review against IFRS S1/S2, the JSE decided an updated guidance would be 'premature' given regulatory discussions; the 2022 guidance remains in use. CIPC XBRL taxonomy (from 1 Oct 2024) lets voluntary early adopters tag IFRS S1/S2 disclosures. | https://group.jse.co.za/sustainability/climate-disclosure-guidance | Verified. |
| ISSB in SA | No mandatory IFRS S1/S2 date in SA. CIPC Customer Notice 37 of 2026 set up a National Adoption Readiness Working Group (ARWG), supported by the dtic, to produce a draft national adoption roadmap; objectives include guidance on materiality and assurance; assurance workstream led by IRBA. | https://www.cipc.co.za/wp-content/uploads/2026/08/Customer-Notice-37-of-2026.pdf | Verified (notice text). Exact publication date not printed in the notice; URL indicates Aug 2026. |
| Sustainability assurance in SA | IRBA staff guidance: registered auditors may use ISAE 3000 (Revised) or ISAE 3410, supplemented by SAAEPS 1, for sustainability assurance engagements. | https://www.irba.co.za/upload/IRBA%20Staff%20Audit%20Practice%20Alert%208_FAQ%20-%20Sustainability%20Assurance%20Engagements.pdf | From search summary; PDF not opened [VERIFY]. |
| CSRD (exporters) | Omnibus I (Directive (EU) 2026/470) narrows CSRD: EU companies >1,000 employees and >€450m turnover; non-EU parents from FY2028 if EU turnover >€450m and an EU subsidiary/branch >€200m. Limited assurance stays; reasonable assurance dropped. Simplified ESRS from FY2027. | https://www.consilium.europa.eu/en/press/press-releases/2026/02/24/council-signs-off-simplification-of-sustainability-reporting-and-due-diligence-requirements-to-boost-eu-competitiveness/ | From search summary of Council release and law-firm notes; thresholds [VERIFY] before use on slides. Most SA exporters are affected indirectly via EU customers' data requests [ASSUMPTION]. |
| POPIA s69 | Electronic direct marketing needs consent, or the person must be a customer whose details were obtained in the context of a sale, for the responsible party's own similar products, with an opportunity to object at collection and in every message. Each message must identify the sender and give an address to stop communications. | https://popia.co.za/section-69-direct-marketing-by-means-of-unsolicited-electronic-communications/ | Verified text. Not legal advice: corporate-paid delegates and the 69 unverified records may not be 'customers' [LEGAL CHECK]. |
What's changing in AA1000 v3 (from AccountAbility draft presentations)
- SES is the standard that changes. AA1000SES moves from the 2015 edition to v3. AA1000AS is already v3 and AA1000AP stays at 2018, according to the draft-based material we have.
- From meetings to outcomes. The draft is built around an organisation-wide engagement strategy, five phases (Strategy, Design, Engage, Measure, Improve), 5–10 KPIs, and outcome reviews within 2–6 months.
- Wider stakeholder lens and rights. Affected stakeholders (rights holders) as well as business stakeholders, often-overlooked groups, UN Guiding Principles alignment, grievance processes and a 'Right to Say No'.
- AI and digital tools. An internal-use policy, checks for accuracy and bias, and documenting the tools used in engagement.
- Assurance link. Citing SES v3 does not mean the engagement was assured. Where AA1000AS v3 assurance applies, providers assess whether SES v3 expectations were met or demonstrably attempted. A Code of Practice covers organisations, auditors and individuals.
- Timing. The consultation closed on 26 June 2026 and release is expected in Q4 2026. Until then SES (2015) is the basis for certification and assurance. DQS courses already include v3 readiness content.
Change summary by standard
| Standard | Before | What changes (draft) | Governance / credentialing | Timeline |
|---|---|---|---|---|
| AA1000SES (Stakeholder Engagement) | AA1000SES (2015), the '3rd generation' (integrated strategic engagement) | v3 draft: '4th Generation': co-creation and impact. Restructured into a pre-design Self-Assessment plus five phases (1 Strategy, 2 Design, 3 Engage as Plan–Do–Check–Act, 4 Measure, 5 Improve). Phases 1 and 5 are organisation-level, 2–4 per engagement. Each section opens with a Baseline Requirement box. | Clearer governance roles from board to practitioner. New Annex D Code of Practice applies to organisations, auditors and individuals (disclose competencies, conflicts and due diligence on AI-enabled providers). New Annex F: citing SES v3 is not assurance. Supporting resources planned: Practitioner's Guide, Materiality guidance, AI-enabled Assurance Matrix, Interoperability Guidance, Self-Assessment Toolkit. New AccountAbility CSEP credential. | Working Group Q2 2025 → draft Q3 2025–Q1 2026 → public consultation Q2 2026 (closed 26 June 2026) → release expected Q4 2026. Until then SES (2015) remains the basis for certification and assurance. No transition period stated [TRANSITION PERIOD - TO CONFIRM]. |
| AA1000AS (Assurance) | AA1000AS v3 (current) | No new edition stated in the decks. Change comes through SES v3 Annex F: when disclosures are assured under AS v3, the provider must also assess whether the organisation has met, or demonstrably tried to meet, SES v3 expectations. | Mandatory AS v3 licensing with AccountAbility (AA1000CIC) unchanged; Code of Practice applies to assurance providers too; independence threats (e.g. consulting for the client) must be disclosed or the engagement declined. | Follows the SES v3 release [VERIFY AGAINST FINAL STANDARD]. |
| AA1000AP (Principles) | AA1000AP (2018): Inclusivity, Materiality, Responsiveness, Impact | No new edition stated in the decks. SES v3 brings the Impact principle to the front of engagement practice; the draft asks for focus on topics that are material both financially and by impact. | No change stated. | No change stated [VERIFY WITH ACCOUNTABILITY]. |
| Extra applicable standard (separate) | – | Not named as a fourth AA1000 standard in the decks. Candidates: AccountAbility 'Guidance on Assuring GHG Emissions with AA1000AS v3' (2024) and the GHG Protocol (WRI/WBCSD), via DQS's mandatory GHG module before Module C. | Mandatory GHG module + assessment before Module C (DQS, 2025 update). | [CONFIRM WHICH 'EXTRA STANDARD' DQS MEANS] |
| DQS credentialing (courses) | Certificates on AA1000SES (2015) | Modules A, B and C updated with marked v3-draft content and case studies. | Certificates issued now state 'AA1000SES (2015) incl. v3 readiness'. Nobody can be certified 'on v3' until it is published. DQS will update the courses and notify delegates when the final standard is out. | Course update after final v3 publication [DATE - TO CONFIRM]. |
Which separate, applicable standard DQS means still needs confirming. The likeliest is AccountAbility's 2024 GHG assurance guidance for AA1000AS v3 (and the GHG Protocol behind DQS's GHG module) [CONFIRM WHICH 'EXTRA STANDARD' DQS MEANS].
Title options
From Auditor to Sustainability Practitioner: The AA1000 Pathway
Recommended. 63 characters (fits LinkedIn's 75). Speaks straight to the alumni list (auditors), names the standard people search for, and promises a route rather than a lecture. Works as event name, reg-page headline and email subject.
Alternates
- You Already Audit Systems. Now Assure Sustainability Claims.: Pain-and-identity hook. Strongest for Lead Auditor alumni and as a LinkedIn post opener.
- AA1000 in 45 Minutes: Where Your SHEQ Audit Skills Go Next: Specific time cost plus a career angle. Good as an email subject line. Change '45' if the duration changes.
- Beyond ISO Audits: Stakeholders, Materiality and Assurance: Topic-led, for a broader SHEQ/ESG audience beyond the alumni list.
Sub-line: A free introductory briefing for IMS, SHEQ and quality auditors on AccountAbility's AA1000 standards and the DQS Academy practitioner pathway.
Registration page
Headline, subhead and form above the fold. The opt-in box is unticked (POPIA). This demo form submits nowhere.
Thank-you page
Programme / offer page
Real DQS list prices: Module A R9,600 · Module B R10,800 · Module C R12,000. Buttons open the public DQS product pages. Express-interest and info forms are for people who aren't ready to enrol.
Alumni intro email
- Segments (from the Academy's consolidated list, 317 unique contacts): Internal Auditor only (178) get the Internal Auditor variant. Lead Auditor only (128) and both courses (11) get the Lead Auditor variant.
- 69 contacts still need completion checked: the copy says 'trained with' and 'took part in', never 'certified' or 'completed'. Don't add certificate-based claims until the Academy has verified those records.
- Send only to contacts who pass the POPIA check (lawful basis confirmed, no unsubscribe or objection on record). Anyone without a basis may get one consent request only (POPIA s69(2)), or is excluded.
- Personalise the opening line with HubSpot fields (course name, year) only if the data is reliable [HUBSPOT FIELDS - TO CONFIRM].
- Plain-text-style email, sent from a named person, with the three links set up as HubSpot form or page links so every click is tracked.
Alumni intro: Internal Auditor variant (178 contacts)
Hi [First Name], You trained with DQS Academy as an IMS Internal Auditor. So you already know how to test a management system against requirements, follow the evidence and report what you find. Those skills are now needed somewhere new: sustainability. Boards, investors and communities want to know that sustainability claims rest on real stakeholder engagement and evidence. In South Africa, King V applies to financial years starting on or after 1 January 2026, and a national roadmap for ISSB sustainability reporting is being drafted. That's why we'd like to introduce the DQS Academy AA1000 Sustainability Practitioner programme, based on AccountAbility's AA1000 standards (DQS Academy is an AA1000 Licensed Training Provider): • Module A: Stakeholder Engagement Practitioner. This is the entry point, and no prior AA1000 knowledge is needed. • Module B: Sustainability Practitioner. Apply the four AccountAbility Principles (Inclusivity, Materiality, Responsiveness, Impact) and link them to credible reporting. • Next step, if you want it: Module C, the route to the Associate Certified Sustainability Assurance Practitioner (ACSAP) credential. It's self-paced online learning of about 8 hours per module, with a year to finish. It builds directly on what you know about interested parties, evidence and continual improvement. Three easy ways to take a look: Yes, I'm interested → [EXPRESS INTEREST LINK] Send me the programme info → [PROGRAMME INFO REQUEST LINK] Save my seat at the free introductory webinar → [REGISTRATION LINK] (Wed 28 Oct [DATE - TO CONFIRM] · [TIME SAST - TO CONFIRM] SAST) Or just reply to this email with your question. Kind regards, Francois Labuschagne CEO, DQS Africa [SENDER - TO CONFIRM] — You're receiving this because you took part in DQS Academy training, and this programme builds on it. [LAWFUL BASIS - CONFIRM: existing customer (POPIA s69(3)) or consent] Don't want emails like this? Unsubscribe here, free of charge: [UNSUBSCRIBE LINK] Sent by [DQS LEGAL ENTITY NAME - TO CONFIRM] (DQS Academy) · Boskruin Village, Boskruin Office Park Building No.5, Randburg, South Africa · academy.sa@dqs.de · +27 11 787 0060 · Privacy: [PRIVACY POLICY LINK]
Alumni intro: Lead Auditor variant (128 Lead Auditor only + 11 who did both)
Hi [First Name], As a DQS Academy IMS Lead Auditor, you plan audits, judge evidence, protect your independence and sign off conclusions. Sustainability assurance asks for the same discipline, applied to a different question: can stakeholders trust what an organisation says about its sustainability performance? AccountAbility's AA1000 Assurance Standard (AA1000AS v3) sets out how that assurance is done: preconditions of independence and competence, Type 1 and Type 2 engagements, Moderate and High levels of assurance, and a formal assurance statement. And with King V now applying to financial years from 1 January 2026, plus a national ISSB roadmap being drafted in which assurance is a named workstream, demand for credible assurance is only going one way. The DQS Academy AA1000 programme takes you there in three steps: • Module A: Stakeholder Engagement Practitioner (no prior AA1000 knowledge needed) • Module B: Sustainability Practitioner (the four AccountAbility Principles, materiality and reporting) • Module C: Associate Certified Sustainability Assurance Practitioner (ACSAP). This covers assurance under AA1000AS v3, including AccountAbility's GHG assurance guidance. ACSAP is the first level of AccountAbility's CSAP credential, which leads on to Practising and Lead CSAP as you build assurance experience. It's self-paced online learning of about 8 hours per module, with a year to finish. Three easy ways to take a look: Yes, I'm interested → [EXPRESS INTEREST LINK] Send me the programme info → [PROGRAMME INFO REQUEST LINK] Save my seat at the free introductory webinar → [REGISTRATION LINK] (Wed 28 Oct [DATE - TO CONFIRM] · [TIME SAST - TO CONFIRM] SAST) Or just reply to this email with your question. Kind regards, Francois Labuschagne CEO, DQS Africa [SENDER - TO CONFIRM] — You're receiving this because you took part in DQS Academy training, and this programme builds on it. [LAWFUL BASIS - CONFIRM: existing customer (POPIA s69(3)) or consent] Don't want emails like this? Unsubscribe here, free of charge: [UNSUBSCRIBE LINK] Sent by [DQS LEGAL ENTITY NAME - TO CONFIRM] (DQS Academy) · Boskruin Village, Boskruin Office Park Building No.5, Randburg, South Africa · academy.sa@dqs.de · +27 11 787 0060 · Privacy: [PRIVACY POLICY LINK]
Webinar invite sequence + reminders
Email 1: Announce
Hi [First Name], Save my free seat → [REGISTRATION LINK] Ask an experienced auditor what sustainability assurance involves and you'll often hear: "That's a different world." It isn't. If you can identify interested parties, test evidence and follow up on actions, you already have the foundations. What's different is the lens: stakeholder engagement, materiality and impact, and a recognised standard to assure against. On Wednesday 28 October [DATE - TO CONFIRM], Francois Labuschagne, CEO of DQS Africa [PRESENTER - TO CONFIRM], and Lucinda Kuys [CO-PRESENTER - TO CONFIRM] will show you: ✔ why stakeholder engagement and assurance matter more in South Africa now ✔ how the AccountAbility AA1000 standards work, and what's changing with AA1000SES v3 ✔ the step-by-step path from IMS auditor to sustainability practitioner and assurance practitioner Join the briefing. It's free → [REGISTRATION LINK] [SENDER - TO CONFIRM] — You're receiving this because you took part in DQS Academy training, and this programme builds on it. [LAWFUL BASIS - CONFIRM: existing customer (POPIA s69(3)) or consent] Don't want emails like this? Unsubscribe here, free of charge: [UNSUBSCRIBE LINK] Sent by [DQS LEGAL ENTITY NAME - TO CONFIRM] (DQS Academy) · Boskruin Village, Boskruin Office Park Building No.5, Randburg, South Africa · academy.sa@dqs.de · +27 11 787 0060 · Privacy: [PRIVACY POLICY LINK]
Email 2: Value / insight
Hi [First Name], Picture a sustainability report that says: "14 stakeholder meetings held, 420 attendees." Then a board member asks one question: "So what changed?" That's the gap. Meetings and attendance are outputs. Stakeholders, and the assurance providers who test the report, want to see outcomes and impact: what the organisation did differently because of what it heard. That's the thinking behind the AccountAbility Principles (Inclusivity, Materiality, Responsiveness and Impact), and it is central to the next version of the AA1000 Stakeholder Engagement Standard, now in development. Quick check for your own organisation: 1. Can you show what changed because of stakeholder input last year? 2. Did every significant concern get a response, with a reason? 3. Is there an owner for each follow-up action? If any answer is "not really", join us on Wednesday 28 October [DATE - TO CONFIRM]. We'll show how auditors can close that gap. Save my seat → [REGISTRATION LINK] [SENDER - TO CONFIRM] — You're receiving this because you took part in DQS Academy training, and this programme builds on it. [LAWFUL BASIS - CONFIRM: existing customer (POPIA s69(3)) or consent] Don't want emails like this? Unsubscribe here, free of charge: [UNSUBSCRIBE LINK] Sent by [DQS LEGAL ENTITY NAME - TO CONFIRM] (DQS Academy) · Boskruin Village, Boskruin Office Park Building No.5, Randburg, South Africa · academy.sa@dqs.de · +27 11 787 0060 · Privacy: [PRIVACY POLICY LINK]
Email 3: Last call
Hi [First Name], Register now → [REGISTRATION LINK] Tomorrow, Wednesday 28 October [DATE - TO CONFIRM] at [TIME SAST - TO CONFIRM] SAST, we go live with a free 45-minute briefing [DURATION - TO CONFIRM]. You'll leave with: ✔ a clear picture of the AA1000 standards (Principles, Stakeholder Engagement, Assurance) ✔ what's changing with AA1000SES v3, based on AccountAbility's draft ✔ the DQS Academy pathway: Module A → Module B (Sustainability Practitioner) → Module C (ACSAP), with prices, time commitment and entry requirements Bring your questions. Lucinda will answer the technical ones live. Grab my free seat → [REGISTRATION LINK] [REPLAY POLICY - TO CONFIRM: only add "Register anyway and we'll send the recording" if that's true] [SENDER - TO CONFIRM] — You're receiving this because you took part in DQS Academy training, and this programme builds on it. [LAWFUL BASIS - CONFIRM: existing customer (POPIA s69(3)) or consent] Don't want emails like this? Unsubscribe here, free of charge: [UNSUBSCRIBE LINK] Sent by [DQS LEGAL ENTITY NAME - TO CONFIRM] (DQS Academy) · Boskruin Village, Boskruin Office Park Building No.5, Randburg, South Africa · academy.sa@dqs.de · +27 11 787 0060 · Privacy: [PRIVACY POLICY LINK]
Registrant reminders (registrants only, join link in every one)
| # | When | Subject | Content |
|---|---|---|---|
| R1 | On registration | You're in: AA1000 briefing, Wed 28 Oct | Confirmation, add-to-calendar, [JOIN LINK - TO ADD], 'Reply with your #1 question about sustainability assurance'. |
| R2 | 2 days before | Before Wednesday: the four AccountAbility Principles in one minute | One short explainer (Inclusivity, Materiality, Responsiveness, Impact) + [JOIN LINK - TO ADD]. |
| R3 | 1 day before | Interested parties vs stakeholders: what's the difference? | One tip linking ISO clause 4.2 to stakeholder engagement + [JOIN LINK - TO ADD]. |
| R4 | Webinar day, morning | Today at [TIME SAST - TO CONFIRM]: your link inside | [JOIN LINK - TO ADD] + 'have your last sustainability or integrated report handy'. |
| R5 | 1 hour before / 'We're live' | Starting in 1 hour / We're live now | [JOIN LINK - TO ADD] only. Optional SMS if mobiles were collected with consent. |
After the webinar
| Audience | Subject | Content |
|---|---|---|
| Attendees (same day) | Thanks for joining: your AA1000 next steps | Recap of the pathway, prices as published, [SLIDES / RECORDING - TO CONFIRM], three CTAs (enrol Module A, request info, book a call) and a link to the group enquiry form. |
| No-shows (same day) | Sorry we missed you: here's what we covered | [REPLAY POLICY - TO CONFIRM], short summary, the same three CTAs. |
| Interested, not enrolled (+3 days) | Your questions, answered | The top 3 questions from Q&A (entry requirements, time, cost/instalments) + Musa/Sales follow-up offer. |
LinkedIn event + post
Event name (63/75 characters)
From Auditor to Sustainability Practitioner: The AA1000 Pathway
Event details
Online · Wednesday 28 October 2026 [DATE - TO CONFIRM] · [TIME SAST - TO CONFIRM] SAST · External link: [REGISTRATION LINK] · Speakers: Francois Labuschagne, CEO, DQS Africa [PRESENTER - TO CONFIRM]; Lucinda Kuys, DQS South Africa [CO-PRESENTER AND TITLE - TO CONFIRM] · Banner: [EVENT BANNER IMAGE]
Event description
You already audit management systems. Sustainability assurance is the next step. Stakeholders want proof that sustainability claims rest on real engagement and evidence. In South Africa, King V applies to financial years starting on or after 1 January 2026, and a national ISSB adoption roadmap is being drafted with assurance as a named workstream. In 45 minutes, DQS Africa will show you: ✔ How AccountAbility's AA1000 standards fit together: Principles (AP 2018), Stakeholder Engagement (SES) and Assurance (AS v3) ✔ What's changing with AA1000SES v3, based on AccountAbility's consultation draft ✔ The path from IMS auditing → stakeholder engagement → sustainability management → sustainability assurance ✔ The DQS Academy route to Sustainability Practitioner and ACSAP Live Q&A with our technical lead. For: IMS, SHEQ and quality auditors, sustainability and ESG practitioners, and anyone who runs stakeholder engagement. Free. Register: [REGISTRATION LINK]
Promo post (Francois's profile; DQS staff reshare and send event invites)
Most auditors already have half the skills sustainability assurance needs. They just don't know it yet. Interested parties. Evidence. Corrective action. Independence. Those map almost one-to-one onto stakeholder engagement, materiality, responsiveness and assurance under AccountAbility's AA1000 standards. On Wednesday 28 October we're running a free 45-minute briefing: → how the AA1000 standards fit together → what's changing with AA1000SES v3 → the path from IMS auditor to sustainability practitioner Register: [REGISTRATION LINK] #AA1000 #SustainabilityAssurance #StakeholderEngagement
Banner
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Webinar deck (24 slides · 45 minutes)
Click the deck or use ← → (click it first). N shows speaker notes. Open full screen ↗ (Ctrl/Cmd+P there saves a PDF, one slide per page).
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All slides (click a number to jump)
| # | Slide | On-slide text | Time |
|---|---|---|---|
| 1 | Title | From auditor → sustainability practitioner · AA1000 · [DQS LOGO] | 0:00–0:04 |
| 2 | Welcome and promise | 45 minutes · One clear path | 0:00–0:04 |
| 3 | Who it's for | Auditors · SHEQ · ESG teams | 0:00–0:04 |
| 4 | Agenda | Why now · How AA1000 works · Your path | 0:00–0:04 |
| 5 | The problem: claims without evidence | “So what changed?” | 0:04–0:09 |
| 6 | Why now: South Africa | King V · ISSB roadmap · JSE guidance | 0:04–0:09 |
| 7 | Why now: exporters and assurance | EU customers · Assurance · Evidence | 0:04–0:09 |
| 8 | What is AA1000? | Principles · Engagement · Assurance | 0:09–0:19 |
| 9 | The four AccountAbility Principles | Inclusivity · Materiality · Responsiveness · Impact | 0:09–0:19 |
| 10 | The progression path (Lucinda) | IMS audit → Engagement → Sustainability → Assurance | 0:09–0:19 |
| 11 | What you already have (Lucinda) | Your audit skills → sustainability skills | 0:09–0:19 |
| 12 | What's new for an auditor (Lucinda) | Materiality · Impact · Type 1/2 · Moderate/High | 0:09–0:19 |
| 13 | What's changing in AA1000 v3 (draft): at a glance | SES 2015 → v3 · AS v3 · AP 2018 · release expected Q4 2026 | 0:19–0:25 |
| 14 | SES v3 (draft): what changes in practice | 5 phases · 5–10 KPIs · outcomes in 2–6 months · rights · AI | 0:19–0:25 |
| 15 | v3 (draft): what it means for assurance and practitioners | Citing ≠ assured · Code of Practice · CSEP | 0:19–0:25 |
| 16 | The pathway | A → B → C → ACSAP → PCSAP → LCSAP | 0:25–0:31 |
| 17 | Module A: Stakeholder Engagement Practitioner | Entry point · no prior AA1000 knowledge | 0:25–0:31 |
| 18 | Module B: Sustainability Practitioner | Four principles · materiality · reporting | 0:25–0:31 |
| 19 | Module C: Assurance (ACSAP) | AA1000AS v3 · GHG · ACSAP | 0:25–0:31 |
| 20 | How it works | Self-paced · ~8 hrs/module · 1 year · 75% · 2 CPD | 0:25–0:31 |
| 21 | Investment | A R9,600 · B R10,800 · C R12,000 · [VAT STATUS - TO CONFIRM] | 0:31–0:35 |
| 22 | For organisations | Build team capability · group pricing | 0:31–0:35 |
| 23 | Your next step | Interested · Programme info · Enrol in Module A | 0:31–0:35 |
| 24 | Live Q&A | Your questions · links stay on screen | 0:35–0:45 |
Technical progression (slide 10, for Lucinda)
| Step | Standard | What you do | DQS module |
|---|---|---|---|
| 1. Management systems auditing | Where alumni are now | Audit against requirements; process approach; interested parties and context (ISO clause 4); objective evidence; findings and corrective action; internal audit and certification audits. | IMS Internal Auditor / Lead Auditor training (completed) |
| 2. Stakeholder engagement | AA1000SES + AA1000AP Inclusivity | From 'interested parties' as a list to systematic, purpose-driven engagement: identify, prioritise, plan, engage, respond and review; engagement levels; measuring outputs, outcomes and impact. | Module A: Stakeholder Engagement Practitioner |
| 3. Sustainability management | AA1000AP (2018): all four principles | Apply Inclusivity, Materiality, Responsiveness and Impact across the organisation; run a materiality assessment; set responses; connect to reporting (GRI, SASB, ISSB/IFRS, ISO 26000, UNGP). | Module B: Sustainability Practitioner (A + B = Sustainability Practitioner) |
| 4. Sustainability assurance | AA1000AS v3 (+ 2024 GHG guidance) | Independent assurance: preconditions (independence, competence, engagement agreement), Type 1 vs Type 2, Moderate vs High assurance, evidence, assurance statement, licensing; GHG Scope 1–3 considerations. | GHG module, then Module C: ACSAP → (experience) PCSAP → LCSAP |
30-day action plan
| Item | Value |
|---|---|
| Campaign owner | [CAMPAIGN OWNER - TO CONFIRM] |
| Launch date (alumni email) | [LAUNCH DATE - TO CONFIRM] |
| Introductory webinar | Wednesday 28 October 2026 [DATE - TO CONFIRM] · [TIME SAST - TO CONFIRM] |
| Goal | Establish interest → qualify individual and corporate needs → convert to enrolments |
| Targets | [TARGETS - TO CONFIRM] (e.g. expressions of interest, webinar registrations, qualified opportunities, enrolments) |
| Day | Action | Owner | Output / HubSpot stage |
|---|---|---|---|
| D1 | Confirm campaign owner, launch date, webinar date, presenter(s) and targets | Francois | Decisions logged; placeholders filled |
| D1–D3 | Confirm programme info: module content, entry requirements (pre-assessment, GHG module, order A→B→C), enrolment process, VAT, instalments, group discount, any alumni offer, info pack | Magda / Academy | Signed-off fact sheet + info pack PDF |
| D1–D3 | Confirm technical messaging: progression narrative, the v3 change slides, Q&A answers | Lucinda | Approved slides 10–15 + FAQ |
| D1–D4 | POPIA check on all 317 contacts: lawful basis (customer s69(3) vs consent), remove unsubscribes and objections, flag corporate-paid delegates; legal sign-off on footer | Marketing (with Magda / Academy as data owner) | Clean send list; suppression list; record of basis per contact |
| D2–D4 | Academy verifies completion for the 69 records without certificate evidence | Magda / Academy | HubSpot property 'Certificate evidence' = Verified / Not completed |
| D2–D4 | HubSpot import matched on email; dedupe against existing contacts; set properties (segment, certificate evidence, permission status); assign follow-up owners; build lists and deal pipeline | Musa / Sales | Lists: IA-only, LA-only, Both; pipeline live |
| D3–D5 | Build registration page, thank-you page, express-interest and info-request forms, emails, LinkedIn event; test all links and tracking | Marketing | Assets live in draft; test sends approved by Francois |
| D5–D6 (launch) | Send alumni intro email (segmented variants); publish LinkedIn event and Francois's post | Marketing / Francois | Stage: Contacted |
| D6–D10 | Follow up every express-interest / info request within [SLA - TO CONFIRM] business day(s); qualify as individual or corporate (team size, budget, timing) | Musa / Sales | Stages: Interested → Qualified |
| D7–D12 | Invite emails 1–3 to non-registrants; reminders R1–R5 to registrants | Marketing | Stage: Webinar registered |
| Webinar day | Deliver the webinar; host moderates chat and drops links | Francois + Lucinda; host [HOST - TO CONFIRM] | Stage: Webinar attended |
| Webinar +1 | Post-webinar emails (attendees / no-shows); sales calls to attendees who said yes in the chat or poll | Marketing; Musa / Sales | Stage: Qualified opportunity |
| Webinar +2 to D25 | Corporate follow-up: group quotes (6+ delegates discount), technical calls where needed | Musa / Sales + Lucinda | Stage: Proposal / quote sent |
| Weekly | Pipeline report: interest, qualified opportunities (individual / corporate), enrolments, unsubscribes | Musa / Sales → Francois | Dashboard |
| D20 | Second email to engaged non-converters (FAQ / info pack); one more touch to non-openers [IF PERMITTED] | Marketing | Re-engagement metrics |
| D30 | Campaign review: results against targets; next cohort or webinar decision; lessons learned | Francois (all owners attend) | Review note + next 30-day plan |
HubSpot tracking stages
| Stage | Definition |
|---|---|
| 0. Imported | Contact in the AA1000 alumni list (properties set) |
| 1. Contacted | Alumni intro email delivered |
| 2. Engaged | Opened or clicked (tracking only, no outreach trigger) |
| 3. Interested | Express-interest form, info request, reply or webinar registration |
| 4. Webinar registered / attended | Two separate properties |
| 5. Qualified opportunity | Sales call done: individual or corporate need, timing and budget confirmed. Create deal (pipeline 'AA1000 Programme') |
| 6. Proposal / quote sent | Corporate group quote or individual enrolment link sent |
| 7. Enrolled: Module A | Payment or PO received (deal won) |
| 8. Progressing | Module B / GHG module / Module C enrolments (upsell tracking) |
| Lost / Not now | Reason property: timing, budget, not relevant, no permission |
Properties: AA1000 segment (IA only / LA only / Both) · Certificate evidence (Yes / Needs verification / Verified / Not completed) · Marketing permission basis (Customer s69(3) / Consent / None) · Interest type (Individual / Corporate) · Team size · Follow-up owner · Source (Alumni email / LinkedIn / Webinar)
Placeholders checklist
| Placeholder | Where | Owner |
|---|---|---|
| [DATE - TO CONFIRM] / [TIME SAST - TO CONFIRM] / [DURATION - TO CONFIRM] | Everywhere | Francois / Marketing |
| [PRESENTER - TO CONFIRM] / [CO-PRESENTER AND TITLE - TO CONFIRM] / [HOST - TO CONFIRM] | Reg page, LinkedIn, emails, deck | Francois |
| [CAMPAIGN OWNER - TO CONFIRM] / [LAUNCH DATE - TO CONFIRM] / [TARGETS - TO CONFIRM] | Action plan | Francois |
| [REGISTRATION LINK] / [JOIN LINK - TO ADD] / [PLATFORM - TO CONFIRM] | Emails, LinkedIn, reminders | Marketing |
| [EXPRESS INTEREST LINK] / [PROGRAMME INFO REQUEST LINK] / [INFO PACK - TO CONFIRM] | Alumni emails, thank-you and offer pages | Marketing / Academy |
| [VAT STATUS - TO CONFIRM] | Offer page, FAQ, deck slide 21 | Magda / Academy |
| [ALUMNI OR BUNDLE OFFER - CONFIRM OFFER] (no special price exists unless DQS approves one) | Offer page, slide 21 | Francois / Academy |
| [ENTRY REQUIREMENTS - CONFIRM WITH ACADEMY] | FAQ, slides 19–20 | Magda / Academy |
| [CHECKOUT LINK - TO CONFIRM] (buttons currently point to the public DQS product pages) | Offer page, slide 23 | Academy |
| [LAWFUL BASIS - CONFIRM] / [UNSUBSCRIBE LINK] / [PRIVACY POLICY LINK] / [DQS LEGAL ENTITY NAME - TO CONFIRM] | Every email footer | Marketing + legal |
| [SENDER - TO CONFIRM] | All emails | Marketing |
| [REPLAY POLICY - TO CONFIRM] / [WEBINAR CPD - TO CONFIRM] | FAQ, emails | Marketing / Academy |
| [CONTACT - CONFIRM] (academy.sa@dqs.de, +27 11 787 0060 as published) | FAQ, footers | Academy |
| [SLA - TO CONFIRM] | Action plan (sales follow-up) | Musa / Sales |
| [VERIFY AGAINST FINAL STANDARD] / [TRANSITION PERIOD - TO CONFIRM] | v3 section, slides 13–15 | Lucinda |
| [CONFIRM WHICH 'EXTRA STANDARD' DQS MEANS] | v3 section | Lucinda / Wes |
| [CALL OFFER - TO CONFIRM] (a short pre-enrolment call; DQS's published 15-minute call is for after training) | Slide 23, offer page | Lucinda / Sales |
| [FRANCOIS HEADSHOT] / [LUCINDA HEADSHOT] / [DQS LOGO] / [EVENT BANNER IMAGE] / slide photos | Reg page, LinkedIn, deck | Marketing |
| [HUBSPOT FIELDS - TO CONFIRM] | Alumni email personalisation | Musa / Sales |
| [CLIENT STORY - TO ADD] (anonymised, approved) | Slide 5 | Lucinda / Francois |